Structural economic and demographic change are driving a massively expanded demand for high quality privately rented accommodation. Housing market commentators predict that by 2025, 25% of all UK households will be rented privately. Today the general standard of privately rented accommodation in the UK is still poor, whilst the market is fragmented and unattractive to institutional investors.
There is therefore a pressing need for a radically improved product, attractive to different occupier groups, and an investor-friendly delivery model designed to deliver a substantial increase in supply.